The Cloverfield universe refers to various fiction revolving around the J. J. Abrams-produced Cloverfield, which includes the 2008 film itself and the manga prequel Cloverfield/Kishin. The film was the subject of a notably heavy viral marketing campaign; in fact, Cloverfield was first publicized with a two-minute teaser trailer that did not advertise the film's title, only its release date: "01·18·08." Elements of the viral marketing campaign included MySpace pages created for fictional characters, unusually intense secrecy over the film's plot, and websites created for fictional companies alluded to in the film.
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