IPS LCD Vs AMOLED
LG claimed the smartphone LG Optimus Black with an IPS LCD (LCD NOVA) has the brightness up to 700 nits, while the competitor has only IPS LCD with 518 nits and double an Active-matrix OLED (AMOLED) display with 305 nits. LG also claimed the NOVA display to be 50 percent more efficient than regular LCDs and to consume only 50 percent of the power of AMOLED displays when producing white on screen. When it comes to contrast ratio, AMOLED display still performs best due to its underlying technology, where the black levels are displayed as pitch black and not as dark gray. On August 24, 2011, Nokia announced the Nokia 701 and also made the claim of the world's brightest display at 1000 nits. The screen also had Nokia's Clearblack layer, improving the contrast ratio and bringing it closer to that of the AMOLED screens.
Read more about this topic: Liquid Crystal Display, Active Matrix Technologies