Lion's Choice is a St. Louis-based fast food restaurant chain specializing in roast beef sandwiches. The first store opened in Ballwin, Missouri in 1967, under the name Red Lion Beef House. Currently, there are 23 locations in Missouri.
Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered."
Choice Foods LLC and Lionhearts Inc are both franchisees of Lion's Choice.
The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy, the St. Louis County Library Reading Club, the MS 150 Bike Tour, and Trailnet. It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006. and was named Best Fast Food by the Riverfront Times.
Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition.
The midwest restaurant's name originates from the king of the jungle's choice in foods, being the Lion. Hence the name, Lion's Choice.
Famous quotes containing the words lion and/or choice:
“The lion cares less about being king of the beasts than about finding his dinner.”
—Mason Cooley (b. 1927)
“A girl loves most often because she is loved,Mnot from choice on her part. She is won by the flattery of the man’s desire.”
—Anthony Trollope (1815–1882)