Lion's Choice is a St. Louis-based fast food restaurant chain specializing in roast beef sandwiches. The first store opened in Ballwin, Missouri in 1967, under the name Red Lion Beef House. Currently, there are 23 locations in Missouri.
Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered."
Choice Foods LLC and Lionhearts Inc are both franchisees of Lion's Choice.
The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy, the St. Louis County Library Reading Club, the MS 150 Bike Tour, and Trailnet. It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006. and was named Best Fast Food by the Riverfront Times.
Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition.
The midwest restaurant's name originates from the king of the jungle's choice in foods, being the Lion. Hence the name, Lion's Choice.
Famous quotes containing the words lion and/or choice:
“Enough if the work has seemed,
So did she your strength renew,
A dream that a lion had dreamed
Till the wilderness cried aloud.”
—William Butler Yeats (1865–1939)
“Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions. The woman who rejects the stereotype of feminine weakness and dependence can no longer find much comfort in the cliché that all men are beasts. She has no choice except to believe, on the contrary, that men are human beings, and she finds it hard to forgive them when they act like animals.”
—Christopher Lasch (b. 1932)