Lion's Choice is a St. Louis-based fast food restaurant chain specializing in roast beef sandwiches. The first store opened in Ballwin, Missouri in 1967, under the name Red Lion Beef House. Currently, there are 23 locations in Missouri.
Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered."
Choice Foods LLC and Lionhearts Inc are both franchisees of Lion's Choice.
The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy, the St. Louis County Library Reading Club, the MS 150 Bike Tour, and Trailnet. It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006. and was named Best Fast Food by the Riverfront Times.
Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition.
The midwest restaurant's name originates from the king of the jungle's choice in foods, being the Lion. Hence the name, Lion's Choice.
Famous quotes containing the words lion and/or choice:
“The lion dying thrusteth forth his paw
And wounds the earth, if nothing else, with rage
To be o’erpowered.”
—William Shakespeare (1564–1616)
“European society has always been divided into classes in a way that American society never has been. A European writer considers himself to be part of an old and honorable tradition—of intellectual activity, of letters—and his choice of a vocation does not cause him any uneasy wonder as to whether or not it will cost him all his friends. But this tradition does not exist in America.”
—James Baldwin (1924–1987)