Lionel Corporation was an American toy manufacturer and retailer that did business from 1900 to 1993. Founded as an electrical novelties company, Lionel specialized in various products throughout its existence, but toy trains and model railroads were its main claim to fame. Lionel trains, produced from 1901 to 1969, drew admiration from model railroaders around the world for the solidity of their construction and the authenticity of their detail. During its peak years, in the 1950s, the company sold $25 million worth of trains per year. In 2006, Lionel's electric train, along with the Easy Bake Oven, became the first two electric toys to be inducted into the National Toy Hall of Fame. They ran a television advertisement in the mid-1980s with a very well known and remembered jingle, "Lionel Kiddy City, turn that frown upside down."
Lionel remains the most enduring brand name associated with model trains in the United States, its products prized by collectors. Lionel, LLC now owns all of the trademarks and most of the product rights associated with Lionel Corporation; there is, however, no direct connection between the two companies.
Other articles related to "lionel corporation, lionel":
... After the sale of its train product lines, Lionel Corporation became a holding company that specialized in toy stores ... By the early 1980s, Lionel operated some 150 stores, under the names Toy City, Lionel Kiddie City, Lionel Play Town, Lionel Playworld, Lionel Toy Warehouse, and Lionel Toy Town ... Lionel ran into financial trouble during the early 1980s recession and filed for Chapter 11 bankruptcy in February 1982 ...
... The bankrupt Lionel Corporation sold the tooling for its then-current product line and licensed the Lionel name to General Mills in 1969, who then operated Lionel as a division of its subsidiary Model Products ... The Lionel Corporation became a holding company and invested in a number of ventures, including what would eventually become an East Coast chain of toy stores known as "Lionel ... Due to General Mills' cost-cutting measures, production of Lionel-branded toy and model trains returned to profitability, but sometimes at the expense of quality ...
Famous quotes containing the word corporation:
“The nearest the modern general or admiral comes to a small-arms encounter of any sort is at a duck hunt in the company of corporation executives at the retreat of Continental Motors, Inc.”
—C. Wright Mills (19161962)