Link Bait in Search Engine Optimization
The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful link baiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content. There are also some established best practices for link building but they become less effective over time as the search engines alter their algorithms.
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“This is what we fear—no sight, no sound,
No touch or taste or smell, nothing to think with,
Nothing to love or link with,
The anaesthetic from which none come round.”
—Philip Larkin (1922–1986)
“By one bait or another, Nature allures inhabitants into all her recesses.”
—Henry David Thoreau (1817–1862)
“When you start with a portrait and search for a pure form, a clear volume, through successive eliminations, you arrive inevitably at the egg. Likewise, starting with the egg and following the same process in reverse, one finishes with the portrait.”
—Pablo Picasso (1881–1973)
“The machine unmakes the man. Now that the machine is perfect, the engineer is nobody. Every new step in improving the engine restricts one more act of the engineer,—unteaches him.”
—Ralph Waldo Emerson (1803–1882)