Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.
Read more about Link Bait: Link Bait in Search Engine Optimization, Types of Link Bait, Elements of A Link Bait, Nature of Linkers Linking To Link Baits
Famous quotes containing the words link and/or bait:
“Anthropologists are a connecting link between poets and scientists; though their field-work among primitive peoples has often made them forget the language of science.”
—Robert Graves (1895–1985)
“The sport of digging the bait is nearly equal to that of catching the fish, when one’s appetite is not too keen.”
—Henry David Thoreau (1817–1862)