Lincoln LS - Model Naming Controversy

Model Naming Controversy

Lincoln originally intended to designate LS models as "LS6" and "LS8", depending on the engine size option. Toyota threatened a trademark infringement lawsuit, due to the similar naming scheme used on the Lexus LS, while at the same time, Ford threatened a lawsuit regarding the Toyota T150 concept, arguing that the name was too close to that of the F150. Lincoln settled on designating the cars as "LS V6" and "LS V8" and Toyota changed the name of their pickup truck to the Tundra.

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