Lincoln Group - Pentagon Contract 2005

Pentagon Contract 2005

A June 11, 2005, Washington Post article reported the Pentagon had awarded three contracts, potentially worth up to $300 million over five years, to three companies it hopes will inject more creativity into its psychological operations efforts to improve foreign public opinion about the United States, particularly the military. Lincoln Group won one of the three contracts, Science Applications International Corporation and SYColeman, Inc., a subsidiary of L-3 Communications, the other two. All three companies declined to comment for the article.

As the Richmond, Virginia Times-Dispatch wrote, "The use of contractors in psyops is a new wrinkle. But psychological warfare expert Herb Friedman said he is not surprised. ... With only one active-duty and two reserve psyops units remaining, Friedman said, 'The bottom line is, they don't have the manpower.'"

In September 2005, the Lincoln Group was looking to hire "senior media and PR professionals to guide an advertising and PR campaign to inform the Iraqi people of 'the Coalition's goals and to gain their support", according to O'Dwyer's. The firm also was recruiting "polling and trend analysis pros to analyze media and compile statistics with the Iraq Centre for Research and Strategic Studies." The new hires are due to an "ongoing expansion (it is in the first year of a $6M, three-year PR contract)."

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