Lincoln Continental Mark III - 1969

1969

Despite some bad reviews by the automotive press, the public took to the car, with some 7,000 built during the remainder of the 1968 model year, and another 23,858 cars for the 1969 model year, a respectable showing; Lincoln had always trailed Cadillac in production numbers, but the Mark III almost equalled the Eldorado, which tallied 23,333 for 1969. This was the start of a long, successful run for the Lincoln Continental Mark Series.

Because of its early introduction and extended production year, the 1969 model had several running changes made. Cars produced prior to July 1968 had a steering wheel pad with a much larger wood applique and Continental star logo than later cars. Cars produced prior to July 1968 featured a decorative stitching pattern on the face of the rear seat above the center arm rest. After July 1968 the seatbelt retractors were relocated and eight additional exterior color choices were added. Cars produced before the second week of December 1968 had white indicator needles for all instruments and controls, and an electric clock with Arabic Numerals was used. Cars Produced after the second week of December 1968 utilized orange indicator needles for all instruments and controls, and a Cartier Chronometer with Roman Numerals was installed. All cars produced after December 31, 1968 were equipped with driver and front passenger head rests per Federal mandate.