Release
Limitless had its world premiere in New York City on March 8, 2011. It was released in 2,756 theaters in the United States and Canada on March 18, 2011. It grossed a $18.9 million on its opening weekend to rank first at the box office, beating other openers The Lincoln Lawyer and Paul as well as carryovers Rango and Battle: Los Angeles. Limitless was released in the United Kingdom on March 23, 2011.
Before the film's release, Box Office Mojo called Limitless a wild card for its box office predictability, highlighting its "clearly articulated" premise and the pairing of Cooper and De Niro but questioned a successful opening. The film opened at number one in its first week in the US. The film did well at the box office, earning some $79 million in the U.S. and Canada as well as some $157 million worldwide against its $27 million budget.
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