Market Share
By 1997, the advertising of light cigarettes constituted fifty percent of the industry’s advertising spending. Through heavy marketing, the tobacco industry succeeded in misleading its consumer base to believe that light products were safer than regular brands, and thus, that these products were the rational choice for smokers who cared about their health. As a result of these implicit and widespread health claims, the popularity of light and low-tar cigarettes grew considerably. In fact, the market share of light cigarettes grew from a mere 2.0 percent in 1967 to 83.5 percent of the tobacco market in 2005. Due to recent federal regulations requiring that the tobacco industry’s internal documents be made publicly available online, there is no doubt about the industry’s underlying motives behind the development of light products. These documents explicitly state that the industry sought to both maintain and expand its consumer base by manipulating smokers’ health concerns to the industry’s advantage.
Read more about this topic: Lights (cigarette Type)
Famous quotes containing the words market and/or share:
“Ae market night,
Tam had got planted unco right,
Fast by an ingle, bleezing finely,
Wi’ reaming swats that drank divinely;”
—Robert Burns (1759–1796)
“To recover a buried treasure without having it disappear miraculously in the process, one must be entitled to it, and also be willing—really willing deep in his heart—to share it with the poor and helpless. Buried money, especially silver, gives off a bright glow which comes right up through the earth and can be seen as a dim light on nights when the weather is misty or there is a gentle rain.”
—Administration in the State of Ariz, U.S. public relief program (1935-1943)