Liga Deportiva Universitaria de Quito - Colors and Badge

Colors and Badge

Historically, Liga's badge consisted of a large red capital-letter "U" in the Courier typeface. This logo was used from 1950 to 1996. In 1997, the team adopted the current badge in use today. The red and blue colors in the inverted triangle are those from the flag of the city of Quito. For a number of years, the badge had blue stars on the top, one for each national championship. This was discontinued in the mid-2000s. After their success in international club football, the club began to add gold starts to the top of the badge for each international trophy won. To date, there are four gold stars.

As indicated by their nickname, los Albos (The Whites), Liga's kit is historically all-white, with the team's crest over the left breast. The current alternate kit is black in color with gold detailing. Previous alternate kits were grey with orange detailing, gold with grey detailing, red with gold detailing (all three domestic alternates), and black with red detailing (for the Copa Libertadores). During 2008, special kits were worn for the Copa Sudamericana (gold kit) and the 2008 FIFA Club World Cup (black kit). Umbro is the team's kit provider, and American credit card company Diners Club International is the team's current shirt sponsor since 2011. Coca-Cola and Chevrolet are also sponsors.