History
Lifetime was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour service that carried health and wellness programming.
The service originally aired women's daytime programming, and later, talk shows, Monday through Saturdays, and on Sundays from November 1983 to June 1993 carried programming for health professionals. Lifetime was a property of Lifetime Entertainment Services, which owned a number of media ventures. Viacom remained as co-owner with ABC/Capital Cities and Hearst until 1994.
In April 2004, Lifetime launched Lifetime Radio for Women, a daily nationally syndicated four-hour morning block mixing adult contemporary music, live caller interaction, celebrity guests and lively discussions about the topics relating to women. In partnership with Jones Radio Networks, the service aired Monday to Friday from 5 to 9 AM or 6 to 10 AM, depending on the market.
Around 2005, Lifetime dropped its signature tagline Television for Women (used since 1995). The cable network launched a new look and tagline on July 16, 2006 with the launch of the (now-defunct) original series Angela's Eyes, using a new logo and promotions with the tagline My story is on Lifetime. In 2008 a brand new logo appeared with a brand new tagline: Connect. Play. Share.
On March 31, 2005, Betty Cohen, previously an executive at Turner Broadcasting Services, was named CEO of Lifetime Entertainment Services according to the Walt Disney Company.
On August 27, 2009, A&E Television Networks, the owner of A&E, History and others, acquired Lifetime Entertainment Services. Though the channel is owned by another subsidiary company operated as a joint venture, Lifetime and its cable networks remain under the co-ownership of The Walt Disney Company and Hearst Corporation, though NBC Universal became partial owner of the Lifetime channels as well since NBCU already was a part owner of A&E Television Networks.
Nancy Dubuc became Lifetime's president and general manager in April 2010.
Read more about this topic: Lifetime (TV Network)
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