Lifetime owns and operates the retail chain Lifetime Store, formerly called Backyards Inc., which is a factory outlet for Lifetime Products carrying both new and seconds, or blemished products. There are five store locations in Utah.
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“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)
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