History
Lifetime Movie Network launched on June 29, 1998. The original format of the network were longer segments of made for television movies with limited commercial interruptions, airing twice a day. As the network grew and broadcast networks have ended production of made-for-TV movies, more commercial breaks have been added, and slowly the network has added theatrical releases to the schedule. There are now different movies each day, some repeating into the next programming day. The channel rebranded as LMN in 2007, and re-added the full name in mid-2008 in Lifetime Networks's attempt to broaden their brand beyond what it previously had been.
The network's only non-film programming to ever air on the network was late-night airings of repeats of Intimate Portrait until about 2006. Currently a two-hour block of paid programming airs in that same slot.
On April 19, 2009, the broadcast of Natalee Holloway attracted 3.2 million viewers and more than 1 million women in the 18-49 age bracket, garnering the highest Nielsen ratings in the network's history at that time. Although it set ratings records for Lifetime, the movie was not received well by critic Alec Harvey of The Birmingham News, who called the movie "sloppy and uneven, a forgettable look at the tragedy that consumed the nation's attention for months". However, Jake Meaney of PopMatters found the film to be surprisingly "calm and levelheaded", and praised Tracy Pollan's portrayal of Holloway's mother. Suspect Joran van der Sloot himself watched the film one evening in 2010, according to his friend John Ludwick, and said that some parts were true while others were not.
On August 27, 2009, A&E Television Networks acquired Lifetime Entertainment Services.
Read more about this topic: Lifetime Movie Network
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