Campaigns
The event is usually accompanied by a number of campaigns. In 2006, guests from western Austria could for the first time make use of a dedicated “Ö3 Life Ball Express” train with a special party carriage and shuttle buses that brought them to Vienna’s city hall, and also the specially modified “Life Ball Party Plane” premiered in 2008, flying in guests and media representatives from New York to Vienna, already setting the right mood for the Ball. The dance club Volksgarten, located not far from the Ball venue, hosts the Life Ball Party and the after hour in the early hours of the morning for all those who did not get tickets to the Ball itself. The money from these campaigns also goes to the Life Ball. Also, there is a “Diners Club Life Ball” credit card carrying the Red Ribbon design, which automatically transfers 0.5% of each transaction to AIDS LIFE.
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Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)