Approach To Retailing
Like fellow German supermarket Aldi, Lidl has a no-frills approach of keeping its products in the original delivery cartons, allowing the customers to take the product directly from the carton. When the carton is empty, it is simply replaced with a full one. Staffing is minimal, so that a profit can still be made even though the prices are low. Together with Aldi, Lidl has carved out its own niche with this approach. In contrast to Aldi, there are generally more branded products on offer and while Lidl imports many low-priced gourmet foods from Europe, it also sources many local products from the country where the store is located. Like Aldi, Lidl has special weekly offers, and its stock of non-food items often changes with time. Lidl operates in many European countries (much of Eastern Europe, Italy and Greece as well as in Ireland and Scandinavia). In contrast to Aldi, Lidl advertises extensively in its homeland of Germany and other countries.
Lidl in the UK is generally open between 08:00 and closes at 20:00, 21:00 or 22:00 except on Sundays in England and Wales, where Sunday trading law limit them to six hours, and they open from 10:00 to 16:00 or 11:00-17:00
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