Overview
Promoted as "The World's Brand & Property Marketplace," Licensing International Expo offers companies access to potential partners in licensing and merchandising, domestic and international, in one location. The show also hosts a three-day, simultaneous conference program called Licensing University. Because Licensing International Expo is an event specifically chosen for exhibiting movies, characters and other properties many months in advance of general release, it is regarded by the industry as a bellwether for retail trends.
Licensing International Expo's show floor serves multiple functions. Several thousand square meters contain hundreds of exhibits and displays, seating areas for impromptu and scheduled business discussions, and specialized suites inside which negotiations are held in privacy.
Agreements involving or related to licensing, while classifiable in general terms, are not prescriptive, resulting in many possible combinations of parties and transactions.
Manufacturers and licensees contract with owners to leverage and extend brands and properties. Retailers, wholesalers and distributors may come in search of merchandising programs and strategic partnerships. Licensing agents work with owners to market brands and properties worldwide. Marketers looking for promotional tie-ins frequently partnering with film studios. Media representatives identify emerging trends and spot market opportunities. Attorneys and support organizations fulfill a range of professional needs, including trademark and copyright law services.
Read more about this topic: Licensing International Expo