Purpose and Practice
The practice of library atmospherics is the manipulation of a library's physical environment to provoke particular emotional responses in library users, typically to improve the experience of the library environment in order to secure and promote increased patronage of the library. The study of library atmospherics is a particularly important development for library marketing, influencing how library users view library services, collections, buildings, systems, and the broader role of the library in society.
Read more about this topic: Library Atmospherics
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“To found a great empire for the sole purpose of raising up a people of customers, may at first sight appear a project fit only for a nation of shopkeepers. It is, however, a project altogether unfit for a nation of shopkeepers, but extremely fit for a nation that is governed by shopkeepers.”
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