Advertising
Liberty Medical television commercials air frequently during the CBS TV Show The Price is Right and other daytime TV programs in the United States. They have featured veteran character actor Wilford Brimley, who has been the spokesman since 1999 (and a diabetic since 1979). He is famously known for telling diabetics to "check their blood sugar, and check it often", as well as for his unique pronunciation of the word "diabetes" ("diabeetus"), which has been the subject of several parodies and internet memes. Other celebrity diabetics who have done at least one commercial for the company include Nell Carter, Phylicia Rashad and Delta Burke.
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