Libertarian Party (United States) - Name and Symbols

Name and Symbols

In 1972, "Libertarian Party" was chosen as the party's name, narrowly beating out "New Liberty Party." The first official slogan of the Libertarian Party was "There ain't no such thing as a free lunch" (abbreviated "TANSTAAFL"), a phrase popularized by Robert A Heinlein in his 1966 novel The Moon Is A Harsh Mistress, sometimes dubbed "a manifesto for a libertarian revolution". The current slogan of the party is "The Party of Principle".

Also in 1972, the "Libersign"—an arrow angling upward through the abbreviation "TANSTAAFL" (There ain't no such thing as a free lunch)—was selected as the party's emblem. Some time after, this was replaced with the Lady Liberty, which has, ever since, served as the party's symbol or mascot.

For many years, there has been a small movement to adopt "LP" the Liberty Penguin as the official mascot, much like the Republican elephant or the Democratic donkey. The Libertarian parties of Tennessee, North Carolina, Utah, Hawaii, Delaware and Iowa have all adopted "LP" as their mascot. Another popular mascot is the Libertarian porcupine, an icon designed by Kevin Breen in March 2006 and is often associated with the Free State Project.

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