Leyland Atlantean - Competitors

Competitors

Though the Atlantean was the first high-volume rear-engined double-decker on the market, Daimler was quick to catch up with its Fleetline model. Bristol followed several years later with its VRT.

The Bristol was favoured by the state-owned National Bus Company, several of whose predecessors had standardised on Bristol vehicles. Several early examples were also purchased by NBC's Scottish sister company, the Scottish Bus Group, where the front-engined Bristol Lodekka had proved popular. However, the Scottish customers did not share the same enthusiasm for the VR and the vehicles purchased were swapped for ex-NBC Lodekkas. The Scottish Bus Group then standardised on the Daimler Fleetline for its double-deck needs.

After the re-organisation of British Leyland, both VR and Fleetline became Leyland offerings and, when production of both ceased in 1981, over 6,400 VRs and 11,500 Fleetlines had been built. Frustrated at the lack of competition to Leyland, some operators turned to other manufacturers, who began to offer alternatives to the state-owned manufacturer. Supply problems at Leyland did not help matters and products such as the Scania Metropolitan and Dennis Dominator began to make small inroads into the rear-engined market, while the Volvo-backed Ailsa reintroduced a front-engined double-deck chassis, with a front entrance, with some success. The Scania/Metro Cammell Weymann partnership, which produced the Metropolitan, ended in the late 1970s and forced MCW to introduce its own rear-engined product, available as an integral or chassis, the Metrobus. The success of the Metrobus, particularly with West Midlands PTE and London Transport, would spur Leyland on to develop a new heavy-duty rear-engined bus, sealing the eventual withdrawal of the Atlantean from the market.