Production
Lexus began taking orders for the LFA supercar on October 23, 2009. Buyers were selectively chosen by Lexus in the second quarter of 2010. Production began in December 2010 as a 2011 model. Only 500 total LFA models will be made worldwide, with only 20 produced each month. Each car will be custom ordered to the customer's specifications, and will cost an estimated US$375,000, depending on options and customization. Following the LFA's release at the Tokyo Motor Show, Lexus unveiled a website with a 'LFA configurator' which allowed users to select exterior and interior colors, brake caliper colors, seats, steering wheel leather, and other interior designs. In total, there are over 30 billion possible configurations. Each LFA will be hand-built by a dedicated production team of engineers and specialists at Toyota's Motomatchi plant in Aichi, Japan.
In the North American market 150 LFAs will be initially sold through a two year lease program much like the Ferrari F50. This is to prevent owners from reselling the vehicle for a profit. Racing driver Scott Pruett was hired to give test drives to interested buyers, demonstrating the vehicle's capabilities at Auto Club Speedway. The Lexus division of Toyota Motor USA stopped taking orders at the end of 2009, at which time they planned to open discussions about a purchase plan for the lessees. Lexus later changed their stance and allowed outright purchase, but only on the condition that they sign an agreement giving the dealer first right of refusal to buy back the LFA if the owner wants to sell it within the first two years. The dealer will have the option to buy back the used LFA for either fair market value or the original sticker price, whichever is lower. In the European market buyers order their LFA through a single Lexus dealer located in Park Lane, London where it is purchased outright.
During LFA production, each vehicle will receive a plaque which is individually numbered, indicating the unit's place in the production run. Each LFA V10 engine will also bear the signature of the specialist who assembled it. With 20 units produced monthly, production of the entire LFA will extend from December 2010 to December 2012.
Read more about this topic: Lexus LFA
Famous quotes containing the word production:
“The production of obscurity in Paris compares to the production of motor cars in Detroit in the great period of American industry.”
—Ernest Gellner (b. 1925)
“To expect to increase prices and then to maintain them at a higher level by means of a plan which must of necessity increase production while decreasing consumption is to fly in the face of an economic law as well established as any law of nature.”
—Calvin Coolidge (1872–1933)
“An art whose limits depend on a moving image, mass audience, and industrial production is bound to differ from an art whose limits depend on language, a limited audience, and individual creation. In short, the filmed novel, in spite of certain resemblances, will inevitably become a different artistic entity from the novel on which it is based.”
—George Bluestone, U.S. educator, critic. “The Limits of the Novel and the Limits of the Film,” Novels Into Film, Johns Hopkins Press (1957)