Sales
The Lexus HS had early success in the Japanese market, where in its the first month, the vehicle recorded 3,000 pre-orders, 10,000 sales, and a waiting list that was six months long. Because of the higher than expected demand in Japan, Lexus lowered its allocation and sales plans for the United States in October 2009.
In early 2010, based on units sold, the HS was considered one of the less popular Lexus sedans in the US, being outsold by the ES, IS, and LS. A recall of models for reprogramming the brake software in February 2010 also led some buyers to question the model; with word of the issue possibly scaring away potential buyers. Earlier in its release however, the HS 250h was the top selling Lexus hybrid, with monthly sales comparable to the economy Honda Insight hybrid.
In late 2011, Ward's AutoWorld reported that Lexus was discontinuing sales of the HS 250h in the U.S. A Lexus representative confirmed this in May 2012, "Production of the HS 250h ceased in January, 2012. Lexus continues to monitor sales for each product and we make adjustments to make sure that we meet market demand, and the discontinuation of HS was part of that adjustment. The ES 300h is not replacing HS in our lineup. It's merely part of the hybridization of many of our existing vehicles in the Toyota and Lexus lineups."
| Calendar year | Total sales, U.S. | Total sales, Japan |
|---|---|---|
| 2009 | 6,699 | 8,494 |
| 2010 | 10,663 | |
| 2011 | 2,864 | |
| 2012 | 649 |
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