Level 27 Clothing (sometimes typeset as "LeVeL 27 Clothing" to fit the logo) is an American clothing company founded in 2000 and owned by Billy Martin from the band Good Charlotte and his best friend from high school: Steve Sievers.
The name "Level 27" comes from Billy Martin's lucky number "27" and "Level" being a video game reference. The brand has many different styles of clothing and designs. All designs are created by Billy Martin himself. Martin jokingly said that the reason for starting the company was because "we're not really good at playing guitar so we need other things to occupy us."
Read more about Level 27 Clothing: People Wearing Level 27, The Closing of Level 27
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