Structure
The non-governmental organisation Levada Analytical Center was originally formed in 1987–1988 as the All-Union Public Opinion Research Center (VCIOM). Due to some internal changes it was re-established in 2003 as an independent non-governmental organization.
The Centre carries out public opinion and research polls in fields such as sociology, economy, psychology and marketing. With an approximate of 50 people in the Moscow office, 80 fieldwork supervisors in regional branches, and about 3000 trained interviewers, it is today one of the largest full-service research agencies in Russia.
The key personnel are the founders of the company who started their research programs at VCIOM and now continue them in the Levada-Center. From 2003 until 2006 the director was Yuri Levada, in December, 2006 he was succeeded by Lev Dmitrievitsch Gudkov.
The basic research departments and their directors are: Social and Political - (Boris Dubin), Living Standards - (Marina Krasilnikova), Qualitative - (Alexey Levinson), Social and Economic - (Lyudmila Khakhulina), and Marketing Research - (Yuri Poletaev).
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