Impact
The Japanese importer Enoteca has stated that the comic character has begun to influence its stock ordering decisions. The sale of fine wines in South Korea has increased significantly as a result of the popularity of the comic, with the sale of wine rising from less than a third of the market to around 70 per cent of alcohol sales.
After an issue with a mention of lesser known producer Château Mont-Pérat came out, a Taiwanese importer sold 50 cases of Mont-Pérat in two days. Sales of Umberto Cosmo's Colli di Conegliano Rosso also leaped 30% after being mentioned in the Manga series. All Nippon Airways reported it had to recraft the in-flight wine lists to accommodate the increased interest.
After being featured in the finale of the Japanese television adaptation series of Kami no Shizuku in March 2010, the little known Bordeaux wine 2003 Château le Puy became significantly popular in Japan. In September 2010, the proprietor of Château le Puy, Jean-Pierre Amoreau, made public his intention to cease international sales of their 2003 vintage in order to deter wealthy speculators and retain a small stock for those buyers he deems to be genuine connoisseurs.
A 2007 Reuters feature asserted that "wine industry experts believe part of the manga's appeal is that it teaches readers enough about wine to understand the drink and impress their friends, but does so in an entertaining way". In the July 2009 Decanter publication of "The Power List" ranking of the wine industry's individuals of influence, Shin and Yuko Kibayashi placed at number 50, citing that the work was "arguably the most influential wine publication for the past 20 years".
Read more about this topic: Les Gouttes De Dieu
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