Leon Max - Max Studio

Max Studio

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Max started Max Studio in 1979, and has over 7,000 points of sale.

An upmarket fashion chain, Max Studio sells through department stores. It also has 46 of its own retail stores in the U.S and another 50 in the Far East.

In the boom years of the mid-1980s, Max commissioned avant-garde architecture firm Morphosis — then known for sharp edged constructionist compositions — to design a showroom in LA. The eventual stores employed an evolved version of this aesthetic developed by LA architecture firm Design Office.

In November 2011 Katia Elizarova was announced as Max Studio's new face and ambassador, replacing past faces of the brand Rosie Huntington-Whiteley and Lily Cole.

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