Leinster Schools Rugby Senior Cup - Sponsorship and Media Coverage

Sponsorship and Media Coverage

The competition was known for several years as the "Coca-Cola Leinster Schools Senior Cup" and in more recent years the "Powerade Leinster Schools Senior Cup" (Powerade is also owned by the Coca Cola Company).

The competition receives extensive coverage in Ireland's broadsheets, in particular The Irish Independent and The Irish Times. Both publish previews of each years competition and provide match reports for each game played.

In years gone by the competition's final on St Patrick's Day would sometimes be broadcast on TG4, however, this was discontinued in the early 2000s. From 2005 onwards, however, Setanta Sports began extensive coverage of school's rugby. This included the finals of all provincial finals and coverage of the Leinster Schools Junior Cup. The Leinster Senior Cup was most prominent, however, with coverage from every game played at Donnybrook and every round of the competition.