"High Tech To Sell Low Tech"
Lehman's has always embraced modern technology in order to promote their products and their store. Because of this, sales through the company's website and catalog now account for 60% of the store's revenue. They send an estimated 4 - 5,000 packages each week as a result of their online sales.
The store also has a Facebook page with more than 20,000 fans, and Galen Lehman's Twitter account has more than 2,600 followers. Their YouTube channel has more than 100 videos, including one of a store employee churning butter that has received more than 47,000 hits. QR codes appear in their print advertising and plans are in the works for them to be displayed on their store shelves.
"For many years, we were a store with a catalog," said Glenda Lehman Ervin. "Now we're a direct sales company with a store."
Read more about this topic: Lehman's Hardware
Famous quotes containing the words high and/or sell:
“The way to go to the circus, however, is with someone who has seen perhaps one theatrical performance before in his life and that in the High School hall.... The scales of sophistication are struck from your eyes and you see in the circus a gathering of men and women who are able to do things as a matter of course which you couldn’t do if your life depended on it.”
—Robert Benchley (1889–1945)
“If you want to be on good terms with everyone in this world, sell goods on credit and never ask for payment.”
—Chinese proverb.