"High Tech To Sell Low Tech"
Lehman's has always embraced modern technology in order to promote their products and their store. Because of this, sales through the company's website and catalog now account for 60% of the store's revenue. They send an estimated 4 - 5,000 packages each week as a result of their online sales.
The store also has a Facebook page with more than 20,000 fans, and Galen Lehman's Twitter account has more than 2,600 followers. Their YouTube channel has more than 100 videos, including one of a store employee churning butter that has received more than 47,000 hits. QR codes appear in their print advertising and plans are in the works for them to be displayed on their store shelves.
"For many years, we were a store with a catalog," said Glenda Lehman Ervin. "Now we're a direct sales company with a store."
Read more about this topic: Lehman's Hardware
Famous quotes containing the words high and/or sell:
“A novel is a mirror carried along a high road. At one moment it reflects to your vision the azure skies at another the mire of the puddles at your feet. And the man who carries this mirror in his pack will be accused by you of being immoral! His mirror shews [sic] the mire, and you blame the mirror! Rather blame that high road upon which the puddle lies, still more the inspector of roads who allows the water to gather and the puddle to form.”
—Stendhal [Marie Henri Beyle] (1783–1842)
“Shall we now
Contaminate our fingers with base bribes,
And sell the mighty space of our large honors
For so much trash as may be grasped thus?
I had rather be a dog and bay the moon
Than such a Roman.”
—William Shakespeare (1564–1616)