"High Tech To Sell Low Tech"
Lehman's has always embraced modern technology in order to promote their products and their store. Because of this, sales through the company's website and catalog now account for 60% of the store's revenue. They send an estimated 4 - 5,000 packages each week as a result of their online sales.
The store also has a Facebook page with more than 20,000 fans, and Galen Lehman's Twitter account has more than 2,600 followers. Their YouTube channel has more than 100 videos, including one of a store employee churning butter that has received more than 47,000 hits. QR codes appear in their print advertising and plans are in the works for them to be displayed on their store shelves.
"For many years, we were a store with a catalog," said Glenda Lehman Ervin. "Now we're a direct sales company with a store."
Read more about this topic: Lehman's Hardware
Famous quotes containing the words high and/or sell:
“If you’re anxious for to shine in the high esthetic line as a man
of culture rare,
You must get up all the germs of the transcendental terms, and plant
them everywhere.
You must lie upon the daisies and discourse in novel phrases of your
complicated state of mind,
The meaning doesn’t matter if it’s only idle chatter of a
transcendental kind.”
—Sir William Schwenck Gilbert (1836–1911)
“Don’t sell firewood by a forest, nor fish beside a lake.”
—Chinese proverb.