In Popular Culture
Lego's popularity is demonstrated by its wide representation and usage in many forms of cultural works, including books, films and art work. It has even been used in the classroom as a teaching tool. In the USA, Lego Education North America is a joint venture between Pitsco, Inc. and the educational division of the Lego Group.
In 1998, Lego bricks were inducted into the National Toy Hall of Fame at The Strong in Rochester, New York.
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Famous quotes containing the words popular and/or culture:
“Journalism is popular, but it is popular mainly as fiction. Life is one world, and life seen in the newspapers another.”
—Gilbert Keith Chesterton (1874–1936)
“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)