History
Eggo waffles were invented in the in San Jose, California, by three brothers, Tony, Sam, and Frank Dorsa. In 1953, the Dorsa brothers introduced Eggo frozen waffles to supermarkets throughout the United States. Frozen waffles do not require a waffle iron to prepare.
When the Dorsas first introduced the product it was called "Froffles," a portmanteau of frozen waffles. However people started referring to them as eggos due to their eggy taste. The name caught on and the brothers began using the moniker in marketing. Eventually the name became synonymous with the product and in 1955 the Dorsa brothers officially changed the name to "Eggo".
Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, CA, near the intersection of US101 and East Julian St. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.
In the 1970s, as a means of diversification, the Kellogg Company purchased Eggo and Mrs. Smith's Pies. Their advertising slogan — "L'eggo my Eggo" (i.e., "let go of my Eggo") — is well known through their television commercials.
Read more about this topic: Leggo My Eggo
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