In The Media
Bon Appétit magazine touts a meal at Legal Sea Foods as among America’s “Top Ten Tried-and-True” dining experiences. Legal is also included in Patricia Schultz’s popular guidebook, "1,000 Places to See Before You Die." During 2008 it ran a series of humorous radio advertisements, created by its advertising agency DeVito/Verdi, capping with its aforementioned motto as well as a 'really fresh fish' ad campaign on Boston's trolleys that won industry awards.
The Boston, Massachusetts Legal Sea Foods restaurant sponsored a January 2011 dinner that featured several species of fish which were listed by the advocacy organization Seafood Watch as ones to avoid for sustainability reasons. Legal Sea Foods CEO, Roger Berkowitz said in a statement that much of the science around sustainable fisheries was "flawed" and "outdated." While the protest was criticized by several environmental organizations, it was praised by others, including some in the media. Representatives of fishermen in Gloucester supported the choice to use locally sourced fish.
Legal Sea Foods has been voted "Boston's Most Popular Restaurant" by Zagat, 2012/2011 and every year since 2003/2004.
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Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)