Production
Development on Left 4 Dead started in mid-2005. Turtle Rock Studios aimed to create a horror film-inspired game that merges single player games' character-driven narrative structure with multiplayer games' social interaction and high replayability. The game was first revealed in the Christmas 2006 publication of PC Gamer UK with a six-page article describing a playthrough at Turtle Rock Studios headquarters. A teaser was released with The Orange Box. The game was first playable at the Showdown 2007 LAN in San Jose and at QuakeCon 2007. Turtle Rock Studios announced Left 4 Dead on November 20, 2006, and was acquired by Valve Corporation on January 10, 2008, because of the game and long-standing relationship between the companies. The game opened up to pre-purchasing on Valve's Steam system on October 15, 2008.
To give Left 4 Dead significant exposure, Valve financed a $10-million marketing campaign for the game in the United States and Europe, with advertisements appearing on television, print, websites and outdoor placements in many cities. Valve also hosted photo contests called, "Dude, where's my thumb?" offering copies of Left 4 Dead to people who submitted the best picture involving zombies or the outdoor advertising.
Read more about this topic: Left 4 Dead
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