Endorsements
Lee has done many endorsements for various companies, her most prominent commercials being for Samsung Anycall. In late 2003, Lee signed an advertising contract with Samsung, for which she would make three musical commercials and songs for their Anycall cell phones. The first commercial and song, "Anymotion", was released in early 2005, featuring Eric Mun from Shinhwa. In early 2006, the followup commercial "Anyclub" was released in two parts; the music video starred Eric Mun and Korean actor Kwon Sang Woo. The song "Anyclub" featured Park Teddy of 1TYM. The songs from the commercials served as singles for Lee in between her albums. The final commercial was released in December 2006, titled "Anystar" and differed from the first two in that it featured mostly dialogue. The commercial starred Korean actor Lee Jun Ki and YG Family trainee Park Bom (2NE1).
Hyori also became a model for Black Bean Therapy, a health drink, and she made several CF (commercial film / TV advertisements). Hyori finished her contract with Biotherm early February 2007 and is no longer a representative for the company. Her contract with Samsung has also ended in December 2007. She has recently signed on with KB card and has starred in commercials along with fellow K-pop sensation Rain. She was chosen as the first ever Asian-wide model for Calvin Klein Jeans, modeling for the "Pure Calvin" Collection. She was also briefly featured in a 2010 commercial for the clothing company Adidas. Also in 2007, she starred in a commercial for Korean cosmetics company Isa Knox with Jessica Alba.
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