Lee Asher - Unprecedented Move in The Magic Industry

Unprecedented Move in The Magic Industry

In 2006, in an unprecedented move, close-up performer Lee Asher announced that he will be sending his Asher Twist DVDs out free of charge. Free? Well, yes, but in exchange for Magic Makers' Ghost Kings DVDs; a product that Asher says was an inferior result of the theft of his original idea.

It all began in 2003 when Asher was approached by Magic Makers asking to purchase the rights to his Four-Ace routine that originally appeared in print ten years earlier. Asher declined, but in December of that year Ghost Kings, a suspiciously Asher Twist-ish looking routine with four Kings, appeared on the market in Europe, and then eventually went worldwide.

Lee hopes that his trade-in program will pave the way for other performers and marketers who find themselves in the same position of having their inventions ripped-off. Asher says that he has spoken to the CEO of Magic Makers about this, and that they both decided it's water under the bridge. But, Lee continues, initiating action to educate the masses, and at the same time recall the entire unauthorized product from the market, is something all creators can do. It's just a question of how far you're willing to go.