A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“Nelson’s famous signal before the Battle of Trafalgar was not: “England expects that every man will be a hero.” It said: “England expects that every man will do his duty.” In 1805 that was enough. It should still be.”
—Johan Huizinga (1872–1945)
“Would you not like to try all sorts of lives—one is so very small—but that is the satisfaction of writing—one can impersonate so many people.”
—Katherine Mansfield (1888–1923)