A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“Satan, what ails you? Where’s the famous tongue?
Thou onetime Prince of Conversationists?”
—Robert Frost (1874–1963)
“I may be old-fashioned. I don’t like this modern movement.... And yet, there are certain sorts of work a woman may well do; teaching, being governess, or any taking care of children.”
—Julia Dent Grant (1826–1902)