A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
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Famous quotes containing the words famous and/or sorts:
“Towns are full of people, houses full of tenants, hotels full of guests, trains full of travelers, cafés full of customers, parks full of promenaders, consulting-rooms of famous doctors full of patients, theatres full of spectators, and beaches full of bathers. What previously was, in general, no problem, now begins to be an everyday one, namely, to find room.”
—José Ortega Y Gasset (1883–1955)
“There are all sorts of ways of murdering a person or at least his soul, and that’s something no police in the world can spot.”
—Max Frisch (1911–1991)