Leary's Book Store - A Famous Trademark, of Sorts

A Famous Trademark, of Sorts

Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.

Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.

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