A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“From time immemorial the men of the town have been famous seamen, and have divided their energies between fishing and hating the English.”
—Willa Cather (1876–1947)
“All sorts of flowers the which on earth do spring
In goodly colours gloriously arrayed;
Go to my love, where she is careless laid,”
—Edmund Spenser (1552?–1599)