A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“Martyrdom ... is the only way in which a man can become famous without ability.”
—George Bernard Shaw (1856–1950)
“It’s all sorts of middle-aged white men in suits—forests of middle-aged men in dark suits. All slightly red-faced from eating and drinking too much.”
—Diane Abbott (b. 1953)