A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“Let the famous not denounce fame. Far from being empty and meaningless, it fills those it touches with divine power.”
—Franz Grillparzer (1791–1872)
“All our pursuits, from childhood to manhood, are only trifles of different sorts and sizes, proportioned to our years and views.”
—Samuel Richardson (1689–1761)