A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“How else is the famous short story ‘A study in Abjection’ to be understood but as an outbreak of disgust against an age indecently undermined by psychology.”
—Thomas Mann (1875–1955)
“I never see any difference in boys. I only know two sorts of boys. Mealy boys, and beef-faced boys.”
—Charles Dickens (1812–1870)