A Famous Trademark, of Sorts
Leary’s Book Store tied its advertising to the “The Bookworm,” a painting done in 1850 by the German painter and poet Carl Spitzweg. A cropped portion of this painting, showing the bookworm on a ladder, was used in Leary’s advertising and commercial signage.
Customers and browsers were routinely given bookmarks containing this image as well as informative posters related to the bookstore and its history.
Read more about this topic: Leary's Book Store
Famous quotes containing the words famous and/or sorts:
“John Gilpin was a citizen
Of credit and renown,
A train-band captain eke was he
Of famous London town.”
—William Cowper (1731–1800)
“Man never legislates, but destinies and accidents, happening in all sorts of ways, legislate in all sorts of ways.”
—Plato (c. 427–347 B.C.)