LeapFrog Enterprises - Licensing and Partnerships

Licensing and Partnerships

In addition to producing their own toys, LeapFrog also licenses their characters (the Leapfrog Learning Friends) to third parties:

• Kiddieland Limited – ride-on toys, tricycles and scooters
• Masterpieces Puzzles – jigsaw puzzles
• Learning Horizons – books and various stationeries

LeapFrog also has partnerships with various companies:

• Sega Toys and Benesse Corp – localized version of the toys for the Japanese market.
• Macromedia – co-developed the Leapster handheld system.
• Lionsgate Home Entertainment – produced LeapFrog Learning DVDs series of educational DVDs from 2009 onwards, beginning with Let's Go To School.