Leading U.S. Advertisers

This lists companies who spent the most money on advertising to American consumers in 2011, in millions of dollars, according to Advertising Age.

Rank Company Products Made Money spent on advertising ($M)
1 Procter & Gamble Soap (Ivory, Tide, Mr. Clean), Crest toothpaste, Old Spice deodorant, drugs (Vicks, Pepto-Bismol), Tampax tampons, Bounty paper towels, Iams dog food, Pampers, CoverGirl, Clairol, Gillette razors, Duracell Batteries
2 General Motors Automobiles (Chevrolet, Buick, Cadillac, GMC)
3 Verizon Telecommunications
4 Comcast Cable provider, television networks (E!, Golf Channel, Style Network, majority stake in NBCUniversal (NBC, Telemundo, USA, Bravo, History Channel, Vivendi Universal)
5 AT&T Telecommunications
6 JP Morgan Chase & Co financial services
7 Ford Motor Co. Automobiles (Ford, Lincoln)
8 American Express Credit cards, traveler's checks
9 L'Oreal Cosmetics (L'Oreal, Lancôme, Maybelline, Redken)
10 Walt Disney Co. Movies (Disney, Pixar), TV (ABC, ESPN, Disney Channel), Theme Parks
11 Pfizer Drugs (Viagra, Lipitor, Zoloft, Celebrex, Advil, Centrum, Robitussin, Preparation H))
12 Time Warner TV (CW, TBS, CNN, HBO, Cartoon Network), Magazines (Time, Sports Illustrated, People, Fortune), Warner Brothers Cinema, Publishing (Little Brown Publishers, DC Comics)
13 Johnson & Johnson Band-aids, Drugs (Tylenol, Neosporin, Visine), Neutrogena, Listerine
14 Walmart Stores Retail (Walmart, Sam's Club)
15 Chrysler LLC Automobiles (Chrysler, Dodge, Jeep, Ram, Fiat)
16 Toyota Motor Corp. Automobiles (Toyota, Lexus, Scion)
17 Bank of America Corp. Banking, financial services
18 Sears Holdings Retail (Sears, K-Mart, Lands' End)
19 Target Corp Retail
20 Macy's Department stores (Macy's, Bloomingdale's, Federated)
21 Anheuser-Busch InBev Beer (Budweiser, Busch, Michelob, Stella Artois, Beck's)
22 Sprint Nextel Telecommunications
23 Berkshire Hathaway Diversified investments, GEICO Insurance, BNSF Railroad, Fruit of the Loom underwear, Dairy Queen, Benjamin Moore paint, Shaw carpets, See's Candies
24 McDonald's Fast food
25 Unilever Food (Ragú, Best Foods mayonnaise, Breyers ice cream, Popsicles, Lipton Tea, Wish-Bone salad dressing, Skippy peanut butter), Dove Soap, Vaseline, Q-Tips, Axe body spray
26 News Corp TV (Fox, Fox News, FX, SPEED channel), film (20th Century Fox), Newspapers (Wall Street Journal, New York Post), Publishing (HarperCollins)
27 J.C. Penney's Retail
28 Honda Motor Company Automobiles (Honda, Acura), Motorcycles
29 Kohl's department stores
30 Viacom Cable TV (BET, Comedy Central, Nickelodeon, MTV, VH1), Movie studios Paramount
31 Capital One Capital One credit cards
32 Sony Corp Electronics, Video Games (PlayStation), Movie Studios (Sony Pictures Studios, Columbia TriStar), Music (Sony Music Entertainment)
33 Microsoft Corp Software (Windows, Word, PowerPoint), Xbox 360 video game console
34 Google search engine, YouTube, Gmail, cell phones (Motorola Mobility, Android)
35 General Mills Cereals (Cheerios, Chex, Wheaties, Kix, Total), dairy products (Häagen-Dazs ice cream, Yoplait yogurt, Betty Crocker cake mixes, Bisquick, Pillsbury, Hamburger Helper, Green Giant frozen vegetables
36 Nestlé Candy (Butterfinger, Crunch, Baby Ruth, Raisinets, Eskimo Pie), beverages (Nescafé, Nestea, Nesquik chocolate milk, Perrier, Juicy Juice) Carnation ice cream, Toll House cookies, PowerBar, Cinnamon Toast Crunch ceral, Stouffer's frozen foods, pet food (Alpo, Friskies, Purina)
37 Kraft Foods Cheese (Velveeta, Cheese Whiz, Philadelphia Cream Cheese), Crackers/Cookies (Nabisco, Triscuit, Ritz, Oreo, Chips Ahoy!, Fig Newtons), Oscar Mayer wieners, Maxwell House coffee, Tombstone pizza, A1 steak sauce, beverages (Capri Sun, Crystal Light, Kool Aid, Tang)
38 Eli Lilly and Co. Drugs (Prozac, Cialis, Strattera)
39 Merck and Co. Drugs (Zocor, Singulair, Clarinex, Nasonex), Coppertone suntan lotion, Dr. Scholl's insoles
40 Pepsi Co. Sodas (Pepsi, Mountain Dew, Sierra Mist, Mug Root Beer), Gatorade, AMP Energy, juices (Tropicana, Dole, Naked), Aquafina bottled water, snack foods (Fritos, Lays, Tostitos, Cheetos, Rold Gold), cereals (Quaker Oats, Cap'n Crunch), Rice-A-Roni, Aunt Jemima syrups
41 Nissan Motors Automobiles (Nissan, Infiniti)
42 Nike footwear, athletic apparel
43 Progressive insurance
44 Allstate insurance (Allstate, Esurance), financial services
45 MillerCoors beer (Miller Genuine Draft, Coors, Blue Moon)
46 State Farm Insurance insurance, financial services
47 GlaxoSmithKline Drugs (Zantac 75, Lunesta, Flonase, Beano, Avodart), Tums, Aquafresh Toothpaste, Boost Health food
48 Home Depot Hardware stores
49 LVMH fashion accessories (Louis Vuitton, Christian Dior, Marc Jacobs), alcohol (Hennessy, Moët & Chandon), retailers (Le Bon Marché)
50 Yum Brands fast food (Pizza Hut, Kentucky Fried Chicken, Taco Bell, Long John Silver's)
51 Estée Lauder Estée Lauder perfumes, cosmetics (Bobbi Brown, Clinique)
52 Lowe's hardware stores
53 Amazon online retailer, e-book readers (Amazon Kindle), websites (IMDb)
54 Deutsche Telekom telecommunications (T-Mobile)
55 Diageo alcoholic beverages (Guinness stout, Smirnoff vodka, Johnnie Walker, Baileys Irish Cream, Crown Royal)
56 U.S. Government Recruiting ads for the Army, Navy, Air Force, Marines, public service announcements (Ad Council)
57 Best Buy Electronics retailer
58 Volkswagen Group Automobiles (Volkswagen, Porsche, Audi, Lamborghini, Bentley)
59 Kellogg Co. Cereals (Rice Krispies, Frosted Flakes, Corn Flakes, Froot Loops, Special K, Kashi) Keebler cookies, Pop-Tarts, Nutri-Grain bars, Eggo waffles, Cheez-It, Gardenburger
60 Citicorp Financial services
61 AstraZeneca drugs (Nexium, Exanta)
62 Apple Inc. computers, iPhone cell phones, iPad tablets, iPod MP3 players
63 Mars Inc Candy (M&Ms, Snickers, Twix, Milky Way, Skittles, Life Savers), chewing gum (Wrigley, Orbit, Doublemint), pet food (Pedigree, Friskies), Uncle Ben's rice
64 Bristol-Myers Squibb Drugs (Plavix, Abilify), Enfamil baby formula
65 University of Phoenix Online for-profit university
66 Coca-Cola Co. Sodas (Coca-Cola, Sprite, Fanta, Barq's, Cherry Coke, Tab, Mello Yello), POWERade, Full Throttle energy drink, Dasani bottled water, Minute Maid juices
67 Wells Fargo banking, financial services
68 Novartis drugs, consumer care products (Lamisil, Gas-X, Benefiber, Maalox)
69 Hyundai Motor Company Hyundai automobiles
70 Bayer Drugs (Alka-Seltzer, Aleve, Bayer, Bactine, Midol), One-a-Day vitamins, lawn care products
71 Discover Financial Discover Card credit card, Pulse ATMs
72 Kroger grocery stores (Kroger, Ralphs, Fred Meyer)
73 Sanofi drugs, consumer care products (Selsun Blue, IcyHot, Gold Bond, Nicoderm)
74 Doctor's Associates Parent company of Subway
75 Abbott Laboratories Drugs, Ensure nutritional supplement, Similac baby formula
76 Campbell Soup Company soups (Campbell's, Franco-American) V8 juice, Prego pasta sauce, Pace salsa, Pepperidge Farm cookies and crackers (Goldfish, Milano)
77 Kia Motors Kia automobiles
78 Walgreens Drug retailer
79 Visa Inc. credit cards
80 DirecTV satellite television provider
81 Coty, Inc. beauty products (OPI Products), perfume (GUESS?, Calvin Klein)
82 Samsung electronics (TVs, cell phones)
83 IBM Corporation information technology
84 Reckitt Benckiser Cleaning products (Lysol, Electrasol), Drugs (Mucinex), Foods (French's Mustard)
85 Hershey Co. Candy (Hershey bars, Reese's, Kit Kat, York, Bubble Yum, Twizzlers, Jolly Rancher)
86 Expedia online travel website
87 eBay online auction site, Skype, PayPal, StubHub
88 Time Warner Cable Cable provider, Road Runner internet service, regional sports networks
89 Dish Network satellite television provider, formerly owned Blockbuster Video
90 Limited Brands retailers (Victoria's Secret, Bath & Body Works)
91 Gap retail stores (Gap, Old Navy, Banana Republic
92 Dell Computers, ITS Services
93 Hewlett-Packard Co. Computers, Printers
94 Dr Pepper Snapple Group Soft drinks (7Up, Dr Pepper, A&W, Squirt, Sunkist, RC Cola, Sun Drop), Hawaiian Punch, Snapple, Welch's, Clamato
95 Boehringer Ingelheim Biopharmaceuticals (Flomax, Micardis), drug research
96 Mattel toy manufacturer (Barbie, Fisher-Price, Hot Wheels, Matchbox), games (UNO, Apples to Apples)
97 Clorox cleaning supplies (Clorox, Liquid Plumr, Formula 409, Pine Sol), STP, Kingsford charcoal, Glad storage bags, salad dressing (Hidden Valley, KC Masterpiece)
98 Kimberly Clark paper products (Kleenex tissues, Viva paper towels, Scott toilet paper, Huggies diapers)
99 Daimler AG Mercedes-Benz automobiles, Freightliner trucks, Smart Cars
100 Safeway Inc. supermarkets (Safeway, Vons

Famous quotes containing the word leading:

    you are leading me on
    To the spots we knew when we haunted here together,
    Thomas Hardy (1840–1928)