History
Admittedly, books of a similar format, fitting in a pocket, already existed. Since 1905, Editions Jules Tallandier marketed themselves under the name Livre de poche, popular novels at low cost. But the successful reception of Le Livre de Poche was due to the combination of the new idea of consumerism with the era and the popular demand and study of a cheap and desacralized book, presented in covers recalling cinema posters, but the vehicle of a quality literature.
Henri Filipacchi succeeded in convincing his editor friends Albin Michel, Calmann-Lévy, Grasset and Gallimard to join his project and become the "founding fathers" of Le Livre de Poche.
Thus Kœnigsmark, by Pierre Benoit, was the first title released, in 1953. Every fortnight a new title is released. It soon became a fait de société. From 8 million copies in 1957-1958, sales climbed to 28 million in 1969. This success inspired competitors: J'ai lu created by Flammarion in 1958, Presses Pocket created by the Presses de la Cité and Folio created by Gallimard in 1972 after its withdrawal from the Librairie Générale Française. But, with nearly a billion volumes distributed since its creation and more than 18 million specimens sold in 2002, it remains the premier widely distributed French paperback collection.
Read more about this topic: Le Livre De Poche
Famous quotes containing the word history:
“History, as an entirety, could only exist in the eyes of an observer outside it and outside the world. History only exists, in the final analysis, for God.”
—Albert Camus (1913–1960)
“The history of all previous societies has been the history of class struggles.”
—Karl Marx (1818–1883)
“History takes time.... History makes memory.”
—Gertrude Stein (1874–1946)