Importance
Political scientist Mel Kahn states that lawn signs help build name recognition for candidates. Supposedly, each sign represents 6-10 votes for the candidate. However, veteran political organizers hate the task of handing out yard signs, because they believe that time spent on procuring and distributing yard signs could be better used on other voter registration and get out the vote operations. One randomized field trial found yard signs simply reminding people to vote were able to significantly increase overall voter turnout.
In addition, it gives the requester a placebo effect of doing something substantive, while not actually volunteering to help their candidate. Critics charge that "lawn signs don't vote" and dismiss the importance of them. Theft of lawn signs is treated like any other instance of petty theft, however, signs on the rights of way in many states are considered litter and can be picked up by anyone as a public service. This doesn't stop ill informed law enforcement officers from arresting law abiding citizens on behalf of the politicians, though.
The Wall Street Journal reported on a new type of yard sign designed for improved effectiveness by being cut into shapes or people to deliver a political message. The article suggests that such signs can expose 25,000 drivers per day to messages at a low cost.
Read more about this topic: Lawn Sign
Famous quotes containing the word importance:
“... women especially seem to have very little idea of the importance of business time.”
—Caroline Nichols Churchill (1833–?)
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“Shall we then judge a country by the majority, or by the minority? By the minority, surely. ‘Tis pedantry to estimate nations by the census, or by square miles of land, or other than by their importance to the mind of the time.”
—Ralph Waldo Emerson (1803–1882)