Company History
Lava Records was established in 1995 as a joint venture between Atlantic Records and Jason Flom, who began his career with Atlantic Records. One of the most accomplished A&R people in the music industry, in his early career Flom was responsible for signing such artists as Zebra, Twisted Sister, Skid Row, White Lion, and Tori Amos, as well as helping launch the careers of Stone Temple Pilots and Collective Soul. Since Lava's inception, among the artists the label has brought to prominence are Authority Zero, Antigone Rising, Kid Rock, Matchbox Twenty, Porcupine Tree, Skillet, Smile Empty Soul, Sugar Ray, The Corrs, Uncle Kracker, Vanessa Williams, Trans-Siberian Orchestra, and Simple Plan.
In August 2005, Flom resigned as chairman and chief executive of Atlantic Records, ending a 26 year career within the company. Flom was named chairman and CEO of Virgin Records U.S., following the departure of Matt Serletic that same month. In October 2005, Warner Music Group combined Lava Records with its Atlantic Records Group. Warner originally planned the move following Flom's resignation.
In early 2009, Flom reclaimed the Lava Records imprint from Warner and revived the label under the Universal umbrella. Flom described the rebirth as: "A new start with the same philosophy: find great artists in the rock and pop genre, develop them, work with good partners, and make the biggest records in the business." Lava operates as joint venture with Universal Republic, who provide promotion, marketing, sales and distribution services. Flom said that he wanted to work with co-presidents Avery and Monte Lipman because " are among the best in the business at breaking new artists".
Lava has signed artists including Jessie J, Kaile Goh, and Black Veil Brides.
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