Change of Business Model
In September 2005, Betterly and the chairman of her corporation, Bob Cefail, "fired" their radio station in Clearwater, Florida where her program,"The Profit Doctors" aired, because the station management discontinued the toll-free call-in number for their listeners. The following year, the pair "rehired" the same radio station to air a new program called Scooopradio.
Betterly took her company (In Touch Media Group) public and announced her retirement from the bulk commercial e-mail business on 10 October 2005, referring to spam as "a four-letter word" and stating that bulk emailing had deteriorated into "a bunch of unprofessional, ineffective scams" due to its negative image. She also attempted to distance herself from pro-spam statements that she made in earlier media interviews,"I have never advocated spam or sending spam."
In Touch Media lost over $2 million. Their 8-K filing with the SEC reveals they received another $1 million in funding for expansion. Despite the investment, In Touch closed its doors in 2007.
Read more about this topic: Laura Betterly
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