Change of Business Model
In September 2005, Betterly and the chairman of her corporation, Bob Cefail, "fired" their radio station in Clearwater, Florida where her program,"The Profit Doctors" aired, because the station management discontinued the toll-free call-in number for their listeners. The following year, the pair "rehired" the same radio station to air a new program called Scooopradio.
Betterly took her company (In Touch Media Group) public and announced her retirement from the bulk commercial e-mail business on 10 October 2005, referring to spam as "a four-letter word" and stating that bulk emailing had deteriorated into "a bunch of unprofessional, ineffective scams" due to its negative image. She also attempted to distance herself from pro-spam statements that she made in earlier media interviews,"I have never advocated spam or sending spam."
In Touch Media lost over $2 million. Their 8-K filing with the SEC reveals they received another $1 million in funding for expansion. Despite the investment, In Touch closed its doors in 2007.
Read more about this topic: Laura Betterly
Famous quotes containing the words change of, change, business and/or model:
“Change of fashion is the tax levied by the industry of the poor on the vanity of the rich.”
—Sébastien-Roch Nicolas De Chamfort (1741–1794)
“There are ... two minimum conditions necessary and sufficient for the existence of a legal system. On the one hand those rules of behavior which are valid according to the system’s ultimate criteria of validity must be generally obeyed, and on the other hand, its rules of recognition specifying the criteria of legal validity and its rules of change and adjudication must be effectively accepted as common public standards of official behavior by its officials.”
—H.L.A. (Herbert Lionel Adolphus)
“Our business being to colonize the country, there was only one way to do it—by spreading over it all the associations and connections of family life.”
—Henry Parkes (1815–1896)
“Research shows clearly that parents who have modeled nurturant, reassuring responses to infants’ fears and distress by soothing words and stroking gentleness have toddlers who already can stroke a crying child’s hair. Toddlers whose special adults model kindliness will even pick up a cookie dropped from a peer’s high chair and return it to the crying peer rather than eat it themselves!”
—Alice Sterling Honig (20th century)