Pronouncing and Writing "LaTeX"
LaTeX is usually pronounced /ˈleɪtɛk/ or /ˈlɑːtɛk/ in English (that is, not with the /ks/ pronunciation English speakers normally associate with X, but with a /k/). The characters T, E, X in the name come from capital Greek letters tau, epsilon, and chi, as the name of TeX derives from the Greek: τέχνη (skill, art, technique); for this reason, TeX's creator Donald Knuth promotes a pronunciation of /ˈtɛx/ (TEKH) (that is, with a voiceless velar fricative as in Modern Greek, similar to the last sound of the German word "Bach", the Spanish "j" sound, or as ch in loch). Lamport, on the other hand, has said he does not favor or discourage any pronunciation for LaTeX.
The name is traditionally printed in running text with a special typographical logo: LaTeX. In media where the logo cannot be precisely reproduced in running text, the word is typically given the unique capitalization LaTeX. The TeX, LaTeX and XeTeX logos can be rendered via pure CSS and XHTML for use in graphical web browsers following the specifications of the internal \LaTeX macro.
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