Branding
During its development, MCA, which co-owned the technology, referred to it as the Optical Videodisc System, "Reflective Optical Videodisc" or "Laser Optical Videodisc", depending on the document; changing the name once in 1969 to Disco-Vision and then again in 1978 to DiscoVision (without the hyphen), which became the official spelling. Technical documents and brochures produced by MCA Disco-Vision during the early and mid-'70s also used the term "Disco-Vision Records" to refer to the pressed discs. MCA owned the rights to the largest catalog of films in the world during this time, and they manufactured and distributed the DiscoVision releases of those films under the "MCA DiscoVision" software and manufacturing label; consumer sale of those titles began on December 15, 1978, with the aforementioned Jaws.
Philips' preferred name for the format was "VLP", after the Dutch words Video Langspeel-Plaat ("Video long-play disc"), which in English-speaking countries stood for Video Long-Play. The first consumer player, the Magnavox VH-8000 even had the VLP logo on the player. For a while in the early and mid-1970s, Philips also discussed a compatible audio-only format they called "ALP", but that was soon dropped as the Compact Disc system became a non-compatible project in the Philips corporation. Until early 1980, the format had no "official" name; however, the LaserVision Association, made up of MCA, Universal-Pioneer, IBM, and Philips/Magnavox, was formed to standardize the technical specifications of the format (which had been causing problems for the consumer market) and finally named the system officially as "LaserVision".
After its introduction in Japan in 1981, the format was introduced in Europe in 1983 with the LaserVision name although Philips used "VLP" in model designations, such as VLP-600. Philips tried renaming the entire format in 1987 to "CD-Video", and while the name and logo appeared on players and labels for years, the 'official' name of the format remained LaserVision. In the early 1990s, the format's name was finally changed to LaserDisc.
Read more about this topic: Laserdisc