Announcing Career
After he stopped racing in 1991, he became the color analyst on ESPN's Saturday Night Thunder program. The program featured midget, sprint, and Silver Crown racing. He also worked as ESPN's regular analyst on IRL races.
Rice later worked for K&K Insurance, specialising in motorsport insurance, and later formed his own insurance organisation, Short Track Independent Drivers and Associates, underwritten by Nationwide Insurance, with his son Robbie, who operates the racing insurance organisation today.
Rice died from lung cancer on 20 May 2009.
Read more about this topic: Larry Rice
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