Objectives
- Raise corporate sponsorship for the landcare and coastcare movements
- Raise community awareness of the programs and brands
These objectives have been very successfully met over the past twenty years with the awareness of the landcare logo in the general public being measured by Roy Morgan in 2009 at 79%. In the 2009 financial year $8.6m of non-government corporate funding was raised and $46.7m (equivalent advertising value) of media coverage was generated.
Read more about this topic: Landcare Australia
Famous quotes containing the word objectives:
“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)