Land Rover Group - Development

Development

The Land Rover part of the group saw the most product development in an (ultimately successful) attempt to turn around a severe decline in Land Rover sales in the early 1980s (a 25% fall between 1980 and 1981 alone). A modernised and improved Land Rover model range was launched in stages between 1983 and 1985 (the Ninety/One Ten/127 range, with new engines, transmissions, suspension and interiors. The Range Rover was gradually pushed up-market into the luxury car sector with a facelift and with more powerful engines, an automatic gearbox, 5 doors and new interior features such as leather seats and air conditioning. Throughout the mid 1980s new engines were added to the Land Rover lineup, including more powerful V8 petrol engines and a turbodiesel model.

The Sherpa van was given an immediate facelift in 1981, creating the 'K2' series, which was only available for a few years before the Freight Rover business was expanded to a two-model range. The original narrow-body Sherpa became the Freight Rover 200-series, whilst a new wider-bodied model with a heavier payload was introduced in 1984 called the Freight Rover 300-series. The 300-series came in a range of wheelbases and body styles. The 300-series also brought with it a new look for the Freight Rover products with square headlights and a new grille which was also applied to the 200 Series (although the smaller model retained its round lights). The new model used adapted versions of the new 2.5-litre diesel engine from Land Rover, but the 200-series retained the venerable 1.8-litre B-Series diesel, although from 1985 the V8 petrol engine and gearbox combination from the Land Rover range was available as a high-power option. A logical new addition to the Freight Rover range was a 4x4 version of the 200-series van using Land Rover axles and transmission units. This model was only available as a special order to fleet and military buyers- whilst popular with utility companies and contractors it was never offered for general sale because it risked taking sales from the Land Rover One Ten and 127.