Integrated Electric Rear Axle Drive (ERAD) technology, dubbed e-terrain technology, will allow the vehicle to move off without starting the engine as well as supplying extra power over tough terrain. Land Rover’s Diesel ERAD Hybrid was developed as part of a multi-million-pound project supported by the UK Government’s Energy Saving Trust, under the low carbon research and development programme. ERAD programme is one of a broad range of sustainability-focused engineering programmes that Land Rover is pursuing, brought together by the company under the collective name "e TERRAIN Technologies".
Land Rover presented at the 2008 London Motor Show its new ERAD diesel-electric hybrid in a pair of Freelander 2 (LR2) prototypes. The new hybrid system is being designed as a scalable and modular system that could be applied across a variety of Land Rover models and powertrains.
Land Rover unveiled the LRX hybrid concept at the 2008 North American International Auto Show in Detroit, for it to be going into production. An ERAD will enable the car to run on electric power at speeds below 20 mph (32 km/h).
In September 2011, the Range Rover Evoque was launched, though it was based on the LRX hybrid concept presented at the 2008 North American Auto Show, it did not include the ERAD system, includedn n the original concept
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