Land of Toys

The Land of Toys (Italian: Paese dei Balocchi) is a fictional location in the novel The Adventures of Pinocchio. In the Disney film adaptation of the novel, the land is renamed as Pleasure Island. The size and nature of such location is unclear (the Disney adaptation depicts it as an amusement park, whereas the novel implies it is at least as large as a township); the ambiguity in the original name (paese can mean country or land, but also town or village) adds to the confusion. Its real use is for a slave trade.

Located in the fictional land of Cocagne, Pleasure Island serves as a haven for wayward boys, allowing them to act as they please without recrimination. However, the truer and more sinister purpose of Pleasure Island is eventually revealed as it begins to physically transform the boys into donkeys, apparently by means of a curse.